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Foursquare gets down to business

06:03, 1969-Dec-31 .. 0 comments .. Link

Foursquare gets down to business Foursquare gets down to business For as far back as we've been discussing social networks, there have been questionHydraulic pump marks around the best ways to monetize users. To date, advertising has been the primary strategy, with virtual goods #xstarting to pull in some serious revenues.

But the challenge with advertising is that users tend to ignore ads that are not highly targeted. Even precisely targeted ads are largely ignored, which is why you see more and more of them taking up screen real estate. This has also led to more sites adopting a "freemium" content model.

And targeting is even more of a challenge when users are mobile, but mobility also introduces a whole new way to interact with and monetize users.

One of the more interesting companies in the location-based services (LBS) Hydraulic pump space is Foursquare. Surely, you've seen some message in your Twitter stream telling you that your friend is at some location or is the mayor of whatever, or has unlocked a badge.

And while Foursquare has nowhere near the user base of Facebook or Twitter,State Flags, the users are very valuable as they promote the places they go and things they do simply by mentioning them in their communication stream.

According to The New York Times, Foursquare plans to distribute a new analytics tool and dashboard in the coming weeks that will give business owners access to a range of information and statistics about visitors to their establishments. This means that businesses#x can more effectively target users with specific offers and ads.

But whatHydraulic pump it really provides is a way for Foursquare and other location-aware services to make money. 相关的主题文章：