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Google Tests TV Search Service

06:03, 1969-Dec-31 .. 0 comments .. Link

Google Tests TV Search Service Google Tests TV Search Service Google Inc. is testing a new television-programming search service Safety barrierswith Dish Network Corp.#x, according to people familiar with the matter, the latest development in a fast-moving race to combine Internet content with conventional TV.

The service,samurai swords, which runs on TV set-top boxes containing Google software, allows users to find shows on the satellite-TV service as well as video from Web sites like Google's YouTube, according to these people. It also lets users to personalize a lineup of shows, these people said.

With the test, Google moves deeper into a crowded field of companies, large and small, that have been trying for years to marry the Web and TV and their business models—from rivals Microsoft Corp. and Apple Inc. to the manufacturers of televisions and set-top boxes.

Just last week, TiVo Inc. announced new digital video recordersSafety barriers that blend broadcast and online content.

Google's test, which began last year, is limited to a very small number of the company's employees and their families and could be discontinued at any time, said the people familiar with the matter.

Viewers in the Google test, these people said, can search by typing queries, using a keyboard rather than a remote control. Google hopes to connect the service with its nascent TV ad-brokering business, allowing it to target ads to individual households based on search and viewing data.

A Google spokeswoman said the company doesn't comment on rumor or speculation.

A spokeswoman for Dish Network, which has roughly 14 million subscribers, declined to comment.

Previous efforts to access Internet programming on TV sets have failed to catch on, partly because they required consumers to purchase extra hardware. By working directly with an operator like Dish and its hardware#x, Google could avoid the such issues. Unlike earlier efforts, Google's service isn't just about accessing Web contentSafety barriers. It is also a search service that is integrated with the operator's programming. 相关的主题文章：