Square Enix launches its epic Final Fantasy XIII w
Square Enix launches its epic Final Fantasy XIII with an epic party
Square Enix launches its epic Final Fantasy XIII with an epic party
Square Enix knows how to do epic video games and christmas giftsbig parties. Tonight, the Japanese company #xthrew its launch party for Final Fantasy XIII, a huge release for the U.S. console game market that goes on sale Tuesday. The launch party itself, housed in a grand theater in San Francisco, showed that video games are serious business, with as much pomp and circumstance as the red carpet launch of a movie like Avatar.
Yoichi Wada, chief executive of Square Enix,Fire hose, walked down a red carpet lined with models in white dresses. He welcomed the crowd to play the game a night before it goes on sale. He showed off the game’s movie-like computer animated trailer. And I have to say it was spectacular. This is the one christmas giftsgame where saying it is “movie-like” is really a compliment, with hair-raising combat scenes and beautifully drawn characters that you could fall in love with until you realize that they’re just digital bits.
“The Final Fantasy franchise is one of the cultural hallmarks of our industry,” said Mike Gallagher, president of the Entertainment Software Association, as he joined a bunch of other game luminaries onstage.
And yet it’s still a big question whether this kind of game has moved past its prime and the industry, and gamers, have rightfully moved on to something else. The Final Fantasy series has sold more than 92 million units, generating billions in revenues. Final Fantasy is that rare Japanese game, like Nintendo’s Mario franchise, that has universal appeal around the world. It is key to Square Enix’s goal of becoming a global entertainment company, Wada said. But it’s not going to be easy to shatter past records#x. As a cultural event, canchristmas gifts it get any better?
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