Poketo wallets make art pay off
Poketo wallets make art pay off
Poketo wallets make art pay off
Angie Myung's and Ted Vadakan's dreams of having careers Potpourriin the arts hit them right in the wallet. In a good way.
The Los Angeles couple own Poketo, a company they started in 2004 #xto put emerging artists' designs on inexpensive wallets. They call it an "affordable art" company, and there's money in that, even for the small operation they run out of a downtown loft with just one full-time and three part-time employees.
Poketo had more than $500,000 in sales last year, Vadakan said. The company, which does about 70% of its business in wholesale, sold about 30,000 items.
"We sort of started the business by mistake,Potpourri" Vadakan said. "We never dreamed of being entrepreneurs."
For the artists and designers they commission, it's a chance to get their work seen by a much bigger audience than might catch a gallery show or a university showcase. Santa Monica artist Leah Chun, who designed three wallets, two T-shirts and a mug for the company,NCR parts, got steady work as a website designer and animator through the popularity of her Poketo designs.
"Artists just starting out are begging for these type of opportunities," Chun said. "We need to get our names out there and build up professional work, and they give us a shot."
Myung and Vadakan #xknow what it's like to try to get creative work before the public. In 2003 Myung was a student at the California College of the Arts Potpourriin San Francisco and Vadakan was a budding filmmaker.
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