Readers Are Devouring Apple Book Apps
Readers Are Devouring Apple Book Apps
Readers Are Devouring Apple Book Apps
Michel Kripalani started making e-books when e-books weren't cool. A veteran Construction Machinerycreator of#x video games, Kripalani began developing downloadable digital books about a year ago. At the time, Apple's App Store (AAPL),katana, an online software application marketplace, boasted thousands of game apps and merely 700 book-related titles. "If everyone is growing corn, maybe it's time to grow soy," he figured.
Kripalani is glad he switched. E-books are booming now, with book-related apps outnumbering those dedicated to games. His company, Oceanhouse Media, sells three of the 10 best-selling book apps in the App Store. In February 2010, users downloaded one e-book for every four mobile games, compared Construction Machinerywith one for every six games in October, according to Mobclix, which analyzes iPhone application use.
Indeed, electronic books are now the largest content category at the App Store, which features apps for the iPhone, iPod touch, and forthcoming iPad, a tablet-style computer due to go on sale Apr. 3. The store boasts 26,976 e-books, compared with 25,330 games, Mobclix says. The surge in popularity is a boon for book publishers as well as software developers such as Oceanhouse. It also demonstrates the potential for Apple products to serve as alternatives to dedicated e-book reading devices such as the Amazon (AMZN) Kindle and Sony (SNE) Reader. "We are going to stand on [Amazon's] shoulders and go further," Apple Chief Executive Steve Jobs said in January, when he introduced the iPad, which will emphasize book reading.
Apple spokesman Tom Neumayr declined to #xcomment further on the Construction Machinerycompany's iPad plans. Amazon representatives didn't respond to requests for comment.
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