Movie "Avatar" has few fans among mining execs
Movie "Avatar" has few fans among mining execs
Movie "Avatar" has few fans among mining execs
(Reuters) - It's enough to make a mining executive grit his teeth aromaticor his kids to give him the silent treatment.
In a case of art imitating life -- with perhaps a little poetic license -- Oscar-winning movie "Avatar" #xpaints big mining companies as the villains of the future.
But real-life executives are not entirely amused by their fictional colleagues being cast in evil roles in what is already the biggest-grossing Hollywood movie of all time.
"Let me put it this way, my kids saw the movie, and my kids know I'm a miner, and they didn't say anything to me," said Peter Kukielski, head of mining operations for ArcelorMittal (ISPA.AS) (MT.N), the world's largest steelmaker.
"They didn't say a thing, and they loved the movie. Theyaromatic saw it twice,samurai swords," he told the Reuters Global Mining and Steel Summit in New York this week.
"I gritted my teeth a few times over the manner the mining company was presented," said Charles Jeannes, chief executive of Canada's Goldcorp (G.TO). #x"I loved Avatar - once you get past the storyline, I loved the graphics."
The storyline of the James Cameron-directed movie, set in the year 2154, sees humans mining a mineral called unobtanium on the planet Pandora. Expansion of the mining colony threatens the existence of a tribe of Na'vi, a humanoid species. The film's title refers to the genetically engineered Na'vi and human hybrid bodies aromaticused by human characters to interact with the natives of Pandora.
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