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Location-based Ads, a Coming Nightmare

06:04, 1969-Dec-31 .. 0 comments .. Link

Location-based Ads, a Coming Nightmare Location-based Ads, a Coming Nightmare Foursquare and other location-based applications are a great idea, but Diamond Grinding Wheelcommercializing#x them may be a challenge. Key will be making them minimally intrusive and maximally useful, as well as avoiding the nightmare scenario of a world totally engulfed in personalized, located-based ads.

Celebrities Caused 2009 Twitter Crime Wave - PCWorld 31886072 New Aperture Update Fixes Video Issues - PCWorld Business Center 31906440 SXSW: Pandora in the Car Could Kill Sirius - PCWorld 31905940 NVIDIA App Brings 3D Gaming to Your TV - PCWorld 31910242 Microtech ZiO USB CompactFlash Card Reader rating Cameras Product Information - PCWorld 31911466 Thinking About Drinking? Smartphone Apps to Enhance Your St. Patrick's Day Experience - PCWorld 31908994 The South-by-Southwest (SXSW) festival this week in Austin has provided a platform for Foursquare to demonstrate its social networking application, in which users give their friends permission to see their whereabouts after they "check-in" at specific locations.

This is not a space Foursquare has to itself. Gowalla, Brightkite, Loopt, Booyah, Yelp, and Where.com already have location-based apps or features. TwitterDiamond Grinding Wheel has added location data, Google offers its Latitude service, and Facebook is expected to add location information to its service.

Foursquare offers obvious marketing potential for businesses that can mine the check-ins and turn them into a reason for friends to gather and spend money. I am imagining restaurants, bars,Buy in Global, coffeehouses, and other places where people congregate, though other businesses might be able to profit from the scheme as well.

Perhaps the first person to check-in at a location might get a discount or freebie of some sort, one that grows as more people from their cluster of friends join them. I suspect #xthere are places and businessesDiamond Grinding Wheel where this could work extremely well. 相关的主题文章：